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What is a niche?  “A business niche is a segment of a larger market that has a specific target audience.” Choosing a niche is something that many business experts demand you do immediately upon starting a business or else you’ll Read more

What is burnout? The World Health Organisation defines burnout as: “Burn-out is a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed. It is characterized by three dimensions: feelings of energy depletion or exhaustion; increased Read more

This is called reasons to use Convertkit but really it’s just reasons to use any email management service. That title was just a bit too long. Some examples of other email management services are Mailchimp or Active Campaign. When you Read more

Why you should use them and how you should use them. WHY You make money every quarter  It might seem obvious but it’s easy to get caught in the areas of business that don’t make money i.e. branding, course creation, Read more

These words are some people’s worst nightmares and others’ favourite! It probably depends on whether you’re a creative type of a type-A personality like me. Personally, I thrive on the clarity that systems, processes, and SOPs provide but I’ve had Read more

Happy New Year! It’s officially 2022. I love new years. The same way I love the 1st of the month, I like the concept of Mondays (not always the real thing), and mornings are my favourite time of day. I Read more