Happy New Year! It’s officially 2022. I love new years. The same way I love the 1st of the month, I like the concept of Mondays (not always the real thing), and mornings are my favourite time of day. I like new starts. Beginnings. They give me a feeling of Read more
If you’re anything like me, it can be hard to work on something unless you can see that red line looming in the distance. Deadlines are a fact of life. Some people love them and some people hate them. But love them or hate them you can’t deny they get Read more
Facebook ads (which are also Instagram ads) are one of the best forms of paid advertising for many businesses. People have built multimillion industries based using almost entirely facebook ads as their paid advertisement. They’re not the only type of advertising, there’s LinkedIn ads, Pinterest ads, and of course, Google Read more
I bet from the outside your business looks like a delicious dessert. But what would happen if I split open that dessert and took a look inside? Would I find a pristine inside or would it be full of air? Have a soggy bottom? Or even worse, be falling apart? Read more
You’ve probably heard many entrepreneurs and business owners say this exact phrase: “My business is my baby” You may have even said this yourself! But I bet you don’t realise how destructive this type of thinking actually is for your business and your life! Of course, your business is precious Read more
One of the most common questions I get is “How do I sell myself?” And it’s undeniable that sales are often the hardest part of running a business. When your a service provider, the obvious option seems to be that you tell people what you’re offering them. Unfortunately, the obvious Read more
I’m excited to write that I’ve taken on a larger role with one of my clients. I’m on a journey of moving towards managing parts of her business with the future plan to become her integrator. An integrator is a person who runs the day to day of the business. Read more
Are you making the most out of your video content? Video content is so important right now. It gets fantastic engagement. It appeals to peoples short attention span. It’s also a useful tool when it comes to helping potential buyers learn about a product. It is unsurprising that video is Read more
Social media is huge right now. The marketing capabilities of social media are being explored in detail. Whether that’s targeted ads, market research or finding your ideal clients (a real buzz phrase). The truth is, social media is a great place to find people because at its heart it’s supposed Read more
By showing your face, I mean showing your face in association with your business. The psychology behind why you should show your face is interesting. Without a face, your business can appear impersonal and cold to your clients. To be honest, people don’t connect with logos in the same way Read more