Why I Work Best With People Who Care About People
There’s no shortage of advice out there about “finding your niche” as a freelancer.
And sure, knowing your niche helps. But for me, it’s never been about industry — it’s been about alignment.
Over time, I’ve learned that I do my best work when I support people who care about other people.
Not just profit. Not just growth.
But humans.
That’s what I mean when I say I’m a values-aligned virtual assistant.
I work with people who help people
Most of my clients are therapists, coaches, educators, or community-centred businesses.
People who show up with care — even when it’s hard.
Who believe in doing business with integrity.
People who want support because they’re stretched — not because they want to scale fast or hand off the boring bits.
That energy matters. It shapes how we work together.
It makes the work more thoughtful, more meaningful — and honestly, more sustainable for both of us.
What does ‘values-aligned’ really mean to me?
It means:
- You’re kind to your clients (and me)
- You believe in fair pay, real rest, and ethical practices
- You don’t expect 24/7 availability or performative professionalism
- You respect my boundaries and trust my process
When that’s the foundation, everything else flows.
What happens when we’re not aligned?
In the past, I’ve worked with clients who wanted fast turnarounds, corporate polish, or VA support with no real communication.
It never felt right.
Because I’m not a task robot.
I’m not here to make a business look good on paper if it doesn’t feel good to run.
I want my work to support people — not just processes.
That’s why working with values-aligned clients isn’t just a preference.
It’s a boundary.
Why this matters to you (if you’re a potential client)
If you care deeply about your clients, your work, and how your business shows up in the world — we’re probably a good fit.
I’ll treat your business with the same care and thoughtfulness you do.
I’ll help you stay on top of the work without losing sight of why you started in the first place.
And I’ll always bring honesty, kindness, and calm to the behind-the-scenes parts of your day.
Because that’s what values-aligned support looks like.
That’s what I offer — and what I need in return.
— Izzy
Written in partnership with ChatGPT
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